WHY SHAKESPEARE WAS WRONG ABOUT DOMAIN NAMES “What’s in a name? That which we call a rose by any other name would smell as sweet” Shakespeare wrote this verse over 400 hundred years ago, and we still hear it today. Unfortunately, when it comes to domain names, Shakespeare was dead wrong. In fact, contrary to what Elizabethan playwrights will tell you, names are essential, and the specifics of a name can be the determining factor in whether you can register a domain name or not. But why does this matter? Shouldn’t we accept that perhaps the teachings in his poetry don’t fully cover the technicalities of dealing with new media? To put it simply, no. Shakespeare was wrong, and it must be said because sweeping changes are coming into play regarding how domain names are licensed and if you own a website, there is a good chance that it may affect you too. But firstly… What is a Domain Name? A domain name is the string of words that defines the boundaries of the website. When you go to ‘www.g...
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