Jurisdiction: Australia; .au domains. Reviewed 27 October 2026. Shakespeare’s rose might smell just as sweet under another name, but a website’s domain can raise very practical branding and eligibility questions. This article concerns Australian .au domain licensing; it is separate from trade mark and business-name registration. Who does what? auDA administers the .au rules. Registrants normally deal with an accredited registrar to register, renew and manage a licence; auDA is not simply the retail registrar for every com.au name. A domain is an internet address, and licensing it does not itself grant trade mark rights. The 2021 rules are no longer a future proposal The licensing rules discussed in the original article came into effect on 12 April 2021. Australian presence is a longstanding requirement, with different eligibility and allocation rules for different namespaces. Where a registrant relies on an Australian trade mark to establish presence for com.au or net.au, the rules req...
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