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The Federal Court this week delivered their judgement on Australian Competition and Consumer Commission v Service Seeking Pty Ltd [2020] FCA 1040 going all out by handing out whopping fines, legal costs orders and ordering Service Seeking Pty Ltd to establish a, undoubtedly expensive, compliance system to be monitored by the Australian Competition and Consumer Commission (ACCC). What did they do that was so bad? According to the Federal Court of Australia, they created a system in which businesses could write their own customer reviews. With a rating system less defined than what constitutes a 5-star rating in an Uber trip, businesses could write a review, assign a star rating and send it off to their customer for approval. If the customer didn’t respond or even open the email containing the review, then the review was automatically published online after a set period. By estimates of the Court, approximately 80% of the reviews published on the website for the period that this sch
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