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Legal Issue About Being an Online Dating Consultant

Jurisdiction: Australia. Reviewed 27 October 2026.

An online dating consultant handles trust as well as profile advice. Australian businesses should define what they offer and how they protect clients, without promising a match or guaranteeing another person’s behaviour.

Privacy and sensitive information

Names, addresses and payment details may be personal information. The Privacy Act’s narrower definition of sensitive information includes matters such as sexual orientation and health, rather than treating every contact detail as sensitive. Check whether the Act covers the business: some small businesses are exempt and others are not. Where APP 3 applies, sensitive information generally needs consent as well as reasonable necessity unless an exception applies.

Boundaries and permissions

Agree what the service includes, its price, cancellation terms and any limits. Obtain clear permission before accessing an account, editing a profile or sending messages for a client, and check the platform’s rules. Do not reuse a client’s images or private conversations in marketing without an appropriate basis.

Advertising and safety

Describe services accurately and avoid unsupported claims about guaranteed dates, relationships or safety. Help clients recognise scams and unsafe contact, but do not promise that risks can be eliminated. eSafety’s online dating guidance is a useful practical reference.

Business arrangements

Check ownership and licences for photographs, written materials and software. Not every consulting technique needs or qualifies for a patent. If you employ staff, assess employment and insurance duties. Check income tax, GST and record keeping requirements according to the business, rather than assuming US sales tax rules apply.

Sources and further reading

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