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Trade Marks in Australia

Jurisdiction: Australia. Reviewed 27 October 2026.

Australian trade marks are governed by the Trade Marks Act 1995. IP Australia examines applications and maintains the register. It does not enforce an owner’s rights for them; infringement disputes may require action by the owner or another entitled party.

Registration requirements

A mark must satisfy the statutory requirements, including capacity to distinguish and the rules on earlier marks. Descriptive words can be difficult to register, but the analysis is more nuanced than a blanket ban on every common word. Select the correct owner and accurate goods or services, search, file, and respond to examination and any opposition.

Term and use

Registration runs for ten years from filing and can be renewed repeatedly on payment of fees. Non-use may lead to a removal application; it does not mean a mark automatically disappears the day it stops being used. Check the relevant filing dates, grounds and statutory periods.

Scope and enforcement

Section 120 addresses infringement, including use as a trade mark of a substantially identical or deceptively similar sign in the circumstances specified there. Related goods or services, well-known marks and statutory defences may matter. Remedies can include an injunction, damages or an account of profits where justified. Assess the registration and actual conduct before making a demand.

International applications

The Madrid system offers central filing and management for designated markets. Each designated office applies its own law and may refuse protection. It is not a single worldwide right.

Sources and further reading

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